Job Description
Thomson Hospitals, a leading healthcare provider in Malaysia, is seeking a talented and strategic Assistant Manager, International Marketing to drive our international patient growth. Based at our flagship facility in Kota Damansara, you will be at the forefront of promoting Thomson Hospitals and Thomson Fertility Centre to global audiences.
In this key role, you will develop and implement comprehensive marketing strategies that enhance our brand presence and attract medical tourists from around the world. You will leverage your expertise in digital marketing, market analysis, and partnership building to create impactful campaigns tailored to diverse international markets. Collaborating with clinical and administrative teams, you will ensure a seamless patient journey from initial inquiry to treatment.
Thomson Hospitals is renowned for its excellence in medical care and fertility treatments. As Assistant Manager, International Marketing, you will play a critical role in communicating our unique value to potential patients across Asia, the Middle East, and beyond. Your responsibilities will include crafting compelling marketing content, managing paid advertising campaigns, optimizing our online presence for international search engines, and analyzing performance data to refine strategies.
We are looking for a results-oriented professional with a deep understanding of healthcare marketing and international business development. If you are passionate about expanding access to world-class healthcare and have a proven track record in international marketing, we invite you to join our dynamic team. This role offers a competitive salary (RM 6,500 – RM 7,500 per month), excellent benefits, and the opportunity to make a meaningful difference.
We are committed to attracting top talent. The ideal candidate will possess a Bachelor's degree in Marketing or a related field, with at least 3-5 years of experience in international marketing, preferably within healthcare or medical tourism. Strong project management skills, creativity, and fluency in English are essential; knowledge of additional languages is a plus. You should be comfortable working in a fast-paced environment and be willing to travel internationally as required.
Join us in our mission to provide exceptional healthcare to patients worldwide. Apply today to become part of the Thomson Hospitals family.
Responsibilities
- Develop and implement comprehensive international marketing strategies to promote Thomson Hospitals and Thomson Fertility services in target overseas markets.
- Manage digital marketing campaigns, including SEO, SEM, social media, and content marketing, tailored to international audiences.
- Build and maintain strategic partnerships with international healthcare intermediaries, embassies, and medical tourism agencies.
- Conduct market research and analyze trends to identify new opportunities for patient acquisition and brand expansion.
- Coordinate participation in international medical exhibitions, conferences, and trade missions.
- Create compelling marketing collateral, including brochures, videos, and case studies, that resonate with diverse cultural backgrounds.
- Monitor and report on campaign performance, patient inquiries, and conversion metrics to optimize ROI.
- Cultivate relationships with key opinion leaders and healthcare professionals to enhance credibility and referrals.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
- Minimum 3-5 years of experience in international marketing, preferably in healthcare or medical tourism.
- Proven track record of developing and executing successful marketing campaigns across multiple countries.
- Excellent verbal and written communication skills in English; proficiency in additional languages is an advantage.
- Strong analytical skills with experience in using marketing analytics tools (Google Analytics, etc.).
- Ability to work in a fast-paced, multicultural environment and manage multiple projects simultaneously.
- Deep understanding of cultural sensitivities and regulatory requirements in international healthcare marketing.
- Willingness to travel internationally as required.