Job Description
Are you passionate about creating content that captivates and inspires? Cafe Simpol, one of Alor Setar's most beloved café destinations, is seeking a talented Content Creator to join our vibrant team. As our Content Creator, you will play a pivotal role in shaping our brand's online presence, crafting compelling stories that connect with our community and drive engagement across all digital platforms.
In this role, you will develop and execute creative content strategies, produce stunning visuals and videos, and manage our social media channels. You'll have the opportunity to work closely with our marketing team to bring fresh ideas to life, from behind-the-scenes glimpses to product launches and customer testimonials. We value creativity and collaboration, and we're looking for someone who brings both technical skills and a genuine passion for storytelling.
Key responsibilities include creating daily content for Instagram, Facebook, and TikTok, developing content calendars, editing photos and videos, monitoring analytics, and engaging with our online community. You'll also stay up-to-date with social media trends to ensure our content remains fresh and relevant. If you have a knack for combining beautiful visuals with impactful copy, we want you on our team.
We offer a competitive salary of RM 1,700 – RM 1,800 per month, along with opportunities for professional development and a supportive, team-oriented culture. At Cafe Simpol, your ideas matter, and you'll have the creative freedom to experiment and grow. Join us in creating content that not only promotes our brand but also builds lasting connections with our audience.
Ready to take the next step in your content career? Apply now to become a part of Cafe Simpol's creative journey!
Responsibilities
- Create and schedule high-quality photos, videos, and stories for Instagram, Facebook, and TikTok that reflect our brand's unique vibe.
- Develop a content calendar and plan campaigns around seasonal menus, events, and promotions.
- Capture and edit engaging visual content, including food photography, beverage shots, and behind-the-scenes footage.
- Write compelling captions and copy that align with our brand voice and marketing goals.
- Monitor social media metrics and adjust content strategy to maximize reach and engagement.
- Engage with our online community by responding to comments, DMs, and reviews in a personalized and timely manner.
- Collaborate with the marketing team to brainstorm and execute creative initiatives that drive brand loyalty.
Qualifications
- Proven experience as a Content Creator, Social Media Specialist, or similar role, with a strong portfolio showcasing your work.
- Expertise in using content creation tools such as Adobe Creative Suite (Photoshop, Lightroom, Premiere Pro) or Canva.
- Excellent photography and videography skills, particularly in food and lifestyle content.
- Strong copywriting and communication skills in both English and Malay.
- In-depth knowledge of social media platforms, algorithms, and best practices for organic growth.
- Ability to work independently, manage multiple projects, and meet deadlines.
- A creative and proactive mindset with attention to detail and passion for storytelling.
- Diploma or degree in Marketing, Multimedia, Communications, or a related field is an advantage.