Job Description
Best World International is looking for a talented Copywriter cum Marcom Executive to join our vibrant marketing team in the heart of Orchard, Singapore. In this role, you will craft compelling copy that drives brand awareness across digital and offline channels, support the development of integrated marketing campaigns, and help elevate our brand presence in the market.
You will collaborate closely with designers, product managers, and external agencies to ensure consistent messaging and a strong brand voice. Your ability to translate complex ideas into clear, persuasive copy will be key to engaging our target audiences and supporting business growth.
We believe in continuous learning and offer opportunities for professional development, allowing you to expand your expertise in SEO, content strategy, and digital marketing while working in a dynamic, supportive environment.
Responsibilities
- Create engaging copy for marketing campaigns across digital, print, and social media platforms.
- Collaborate with the marketing team to develop messaging that aligns with brand guidelines and business objectives.
- Manage and schedule social media content, including posts, captions, and ad copy.
- Conduct market research and competitor analysis to inform content strategy.
- Proofread and edit content for grammar, style, and brand consistency.
- Support the planning and execution of events, promotional materials, and press releases.
- Track and analyze content performance metrics to optimize effectiveness.
- Assist in the development of marketing collateral and internal communications.
Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Minimum 2 years of experience in copywriting or marketing communications.
- Strong writing and editing skills with a keen eye for detail.
- Proficiency in social media platforms and basic SEO best practices.
- Ability to manage multiple projects and meet tight deadlines.
- Excellent interpersonal and communication skills.
- Familiarity with Adobe Creative Suite is a plus.
- Highly motivated, creative, and team‑oriented mindset.