Job Description
Majuhome is seeking a Digital Marketing Lead to drive growth across a portfolio of brands. In this role, you will lead strategic planning, creative execution, and performance marketing across paid, owned, and earned channels. You will partner with external agencies, internal teams, and store leadership to deliver compelling campaigns that boost brand awareness, engagement, and foot traffic to our physical stores.
As the Digital Marketing Lead, you will own the end-to-end digital strategy, ensure brand consistency, and optimize campaigns for maximum ROI. You will leverage data analytics to inform decisions, experiment with new channels, and translate insights into actionable plans that support sales goals. This is a high-visibility, results-driven role with opportunities to influence brand direction and grow with a fast-moving e-commerce and retail business.
We are committed to a collaborative, merit-based culture and provide mentorship from senior marketers, cross-functional exposure, and a clear pathway for career advancement. You will collaborate closely with product, content, analytics, and store operations to align campaigns with business priorities and seasonal initiatives.
If you are a data-driven marketer with a passion for brand storytelling and retail performance, we want to hear from you. This is your chance to shape how Majuhome engages customers both online and in stores.
Responsibilities
- Lead the development and execution of integrated digital marketing campaigns for a portfolio of brands across paid, owned, and earned channels.
- Manage relationships with external agencies (creative, media, SEO) to ensure alignment with brand strategy, budgets, and timelines.
- Collaborate with sales and retail teams to drive foot traffic, conversions, and in-store engagement.
- Monitor performance, analyze data, and optimize campaigns to improve ROAS and overall marketing efficiency.
- Develop and maintain brand guidelines, messaging, and content calendars across channels.
- Lead SEO/SEM strategies, content optimization, and budget management for paid search and social advertising.
- Create and oversee content plans, social media initiatives, and website optimization (UX and conversion).
- Identify opportunities for experimentation, testing, and scale to accelerate growth.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or related field; MBA a plus.
- 5+ years of digital marketing experience, with proven success in brand portfolio management.
- Strong track record of driving store foot traffic and online-offline integration.
- Expertise in Google Ads, Meta / Facebook, Instagram, TikTok, LinkedIn, email marketing, SEO, and content marketing.
- Experience managing external agencies and vendor relationships, with budget ownership.
- Data-driven mindset with proficiency in analytics tools (Google Analytics, Data Studio, Tableau, or similar).
- Excellent communication, project management, and cross-functional collaboration skills.
- Ability to thrive in a fast-paced retail environment and manage multiple campaigns concurrently.