Job Description
Elevate Your Career as a Digital Marketing Lead at Jobstreet by SEEK
Are you a data-driven strategist with a passion for the APAC digital landscape? Jobstreet by SEEK is looking for a dynamic Digital Marketing Lead to join our high-performing APAC Digital Marketing team. This is a pivotal leadership role where you will spearhead sophisticated ad operations and campaign strategies that drive growth across one of the world's most vibrant regions.
As the Digital Marketing Lead, you will be the architect of our regional ad operations, ensuring seamless execution and optimization of multi-channel campaigns. You will work at the intersection of technology and creativity, leveraging deep insights to reach the right talent and employers at the right time. We are looking for someone who doesn't just manage campaigns but innovates and pushes the boundaries of what's possible in digital recruitment marketing.
Joining Jobstreet by SEEK means becoming part of a purpose-led organization dedicated to helping people live more fulfilling working lives. You will thrive in a collaborative, agile environment where your expertise is valued and your professional development is a priority. If you are ready to take ownership of regional performance and lead a talented team toward excellence, we want to hear from you.
Responsibilities
- Lead the end-to-end execution and management of digital ad operations and performance marketing campaigns across the APAC region.
- Develop and implement robust optimization strategies to maximize ROI and achieve key performance indicators (KPIs) for both B2B and B2C segments.
- Oversee regional budget allocation and financial forecasting to ensure efficient spend across various digital channels including SEM, Social, and Programmatic.
- Partner with cross-functional teams, including Product, Analytics, and Creative, to align digital strategies with broader business objectives.
- Establish best practices for tracking, attribution, and reporting to provide actionable insights into campaign performance.
- Monitor market trends and emerging ad technologies to maintain a competitive edge in the recruitment industry.
- Manage relationships with external vendors and agency partners to ensure high-quality delivery and service levels.
- Mentor and guide junior team members, fostering a culture of continuous learning and data-driven decision-making.
Qualifications
- Bachelor’s degree in Marketing, Business Analytics, or a related field; an MBA is a plus.
- Minimum of 6-8 years of experience in digital marketing or ad operations, preferably within a regional or APAC-wide capacity.
- Proven expertise in managing large-scale budgets across Google Ads, Meta Ads Manager, and Programmatic platforms.
- Advanced proficiency in web analytics tools such as Google Analytics 4 (GA4) and data visualization software like Tableau or Looker.
- Strong analytical mindset with the ability to translate complex data sets into clear strategic recommendations.
- Excellent communication and stakeholder management skills, with the ability to influence at all levels of the organization.
- Agile and adaptable, with a track record of thriving in fast-paced, high-growth environments.
- Deep understanding of the APAC digital ecosystem and local market nuances.