Job Description
Join Co Ban Kiat Hardware, Inc. as our Digital Marketing Manager and lead our digital transformation journey! We are seeking a dynamic and results-driven professional to spearhead our online presence, drive customer engagement, and build brand awareness in the competitive hardware industry.
In this role, you will be responsible for developing and executing comprehensive digital marketing strategies that align with our business objectives. You will collaborate closely with cross-functional teams to create compelling content, manage social media campaigns, and optimize our digital assets for maximum impact. Your analytical mindset will enable you to interpret data-driven insights and make informed decisions to continuously improve our marketing performance.
We are looking for someone who is passionate about staying ahead of digital trends, possesses strong leadership qualities, and can effectively communicate brand messaging across multiple channels. If you thrive in a fast-paced environment and are eager to make a significant impact, we want to hear from you!
Responsibilities
- Develop and implement comprehensive digital marketing strategies aligned with company goals and objectives
- Plan and execute digital campaigns across social media, email marketing, and paid advertising platforms
- Create engaging content for website, blog, social media, and other digital channels to build brand awareness
- Utilize analytics tools to track performance metrics and provide data-driven insights for campaign optimization
- Manage social media accounts and develop community engagement strategies to enhance customer relationships
- Collaborate with product and sales teams to ensure consistent brand messaging and marketing alignment
- Stay updated with the latest digital marketing trends, tools, and best practices to maintain competitive advantage
- Prepare monthly reports and presentations on digital marketing performance and ROI
Qualifications
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field
- Minimum of 3-5 years of experience in digital marketing, with proven track record in campaign management
- Proficiency in social media platforms (Facebook, Instagram, LinkedIn, Twitter) and digital advertising tools
- Strong understanding of SEO/SEM principles and experience with website optimization
- Excellent analytical skills with experience in Google Analytics and other data analytics platforms
- Exceptional written and verbal communication skills in English; Filipino language skills are a plus
- Demonstrated ability to manage multiple projects and meet tight deadlines in a dynamic environment
- Experience in the hardware, construction, or B2B industry is an advantage but not required