Job Description
Are you a strategic thinker with a passion for building a powerful brand presence? LTS Luminex Corporation is seeking a dynamic Digital Marketing Manager to lead our marketing initiatives. In this pivotal role, you will be responsible for developing and executing comprehensive marketing strategies that significantly enhance our brand visibility. We are looking for a leader who can seamlessly integrate online and offline efforts to ensure a cohesive and robust market presence.
As the Digital Marketing Manager, you will oversee the entire digital ecosystem, from SEO and content marketing to social media engagement and paid advertising. You will work closely with cross-functional teams to drive traffic, generate high-quality leads, and increase customer engagement. If you are looking for a challenging opportunity to showcase your expertise in a vibrant environment in Quezon City, LTS Luminex Corporation is the place for you.
Responsibilities
- Develop and execute comprehensive marketing strategies to drive brand awareness and lead generation.
- Manage and optimize SEO, SEM, and social media campaigns to maximize ROI.
- Create and oversee the content calendar to ensure consistent brand messaging across all channels.
- Analyze market trends and campaign performance data to inform future marketing decisions.
- Collaborate with the sales team to align marketing efforts with broader business objectives.
- Manage the marketing budget and allocate resources effectively across various channels.
- Enhance the company’s online and offline presence through innovative promotional activities and events.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Proven experience (3-5 years) in digital marketing, preferably in a managerial or lead role.
- Strong proficiency in Google Analytics, SEO tools (e.g., Ahrefs, SEMrush), and marketing automation platforms.
- Excellent written and verbal communication skills in English.
- Deep understanding of digital marketing channels, consumer behavior, and market trends.
- Creative mindset with the ability to solve complex marketing challenges.
- Strong project management and organizational skills.