Job Description
Join Fortune Buddies Corporation as a Digital Marketing Specialist and become the driving force behind our e-commerce success! We're seeking a results-driven professional to optimize our Shopee store's digital presence, craft compelling marketing campaigns, and boost online sales. In this dynamic role, you'll manage product listings, execute targeted advertising strategies, and analyze performance data to continuously improve our digital footprint. If you're passionate about transforming raw data into measurable growth and thrive in fast-paced digital environments, this is your opportunity to shine.
As a key member of our marketing team, you'll develop innovative solutions to increase brand visibility, engage customers across digital channels, and support daily e-commerce operations. You'll collaborate with cross-functional teams to align marketing initiatives with business goals while staying ahead of industry trends. This role offers the chance to shape our digital strategy and directly impact revenue growth in a rapidly expanding e-commerce landscape.
Responsibilities
- Manage and optimize Shopee store listings, product pages, and promotional content
- Develop, implement, and monitor digital marketing campaigns across multiple platforms
- Analyze sales data and performance metrics to identify growth opportunities
- Coordinate with creative teams for compelling ad visuals and copy
- Execute paid advertising strategies with budget management
- Research market trends and competitor activities
- Collaborate with sales team to align marketing with sales targets
- Track campaign ROI and report on key performance indicators
Qualifications
- Bachelor's degree in Marketing, Business, or related field
- Minimum 2 years of digital marketing experience in e-commerce
- Proven expertise in Shopee platform operations and algorithms
- Strong analytical skills with data-driven decision-making ability
- Experience with marketing automation tools and analytics platforms
- Excellent communication and project management skills
- Creative mindset with attention to detail
- Ability to work independently and in team environments