Job Description
Join O.TWO.O Cosmetics and be part of an exciting journey in the beauty industry! We're seeking a talented Digital Marketing Specialist to drive our brand growth and online presence. This is a fantastic opportunity for a passionate marketer who thrives in a fast-paced environment and wants to make a significant impact.
At O.TWO.O Cosmetics, we believe in empowering our team members with competitive compensation, performance bonuses, and continuous training opportunities. You'll work with a dynamic team to execute multi-channel marketing campaigns that resonate with our target audience and boost brand awareness.
The ideal candidate will be responsible for planning, implementing, and optimizing digital marketing campaigns across various platforms. You'll collaborate closely with our creative and product teams to develop compelling content strategies that align with our brand identity and business objectives.
Responsibilities
- Plan, execute, and optimize paid advertising campaigns across Google Ads, Facebook, Instagram, and other digital platforms
- Develop and implement SEO strategies to improve organic search rankings and drive website traffic
- Manage social media accounts and create engaging content calendars aligned with marketing objectives
- Monitor and analyze campaign performance metrics, providing actionable insights and recommendations
- Conduct market research and competitor analysis to identify trends and opportunities
- Collaborate with the creative team to develop compelling ad creatives and landing pages
- Manage digital marketing budgets and ensure efficient allocation of resources
- Stay updated with the latest digital marketing trends, tools, and best practices
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- Minimum 2 years of experience in digital marketing, preferably in the beauty or retail industry
- Proven track record managing successful paid advertising campaigns
- Strong knowledge of SEO principles and implementation
- Experience with social media management and content creation
- Proficiency in digital marketing tools such as Google Analytics, Ads, and social media platforms
- Excellent analytical skills with the ability to interpret data and make data-driven decisions
- Strong communication skills and ability to work collaboratively in a team environment