Job Description
Are you a creative marketing professional looking to make a significant impact in the digital space? Samgyupsalamat is seeking a dynamic Digital Marketing Specialist to join our vibrant team in Metro Manila. As a prominent name in the Korean BBQ dining experience, we are dedicated to delivering exceptional culinary moments, and we need your expertise to amplify our brand voice across all digital channels.
In this pivotal role, you will be the architect of our online presence. You will oversee the execution of multi-channel marketing campaigns, manage our social media ecosystems, and drive traffic to our website through strategic SEO initiatives. We are looking for someone who thrives in a fast-paced environment, possesses a keen eye for detail, and is passionate about data-driven results. If you have a knack for storytelling and want to grow your career with a leading restaurant chain, we want to hear from you.
You will collaborate closely with the sales and operations teams to ensure our marketing initiatives align perfectly with business goals. Your insights will be crucial in optimizing our conversion rates and enhancing the overall customer experience. This is a unique opportunity to shape the digital identity of a beloved brand in the Philippines.
Responsibilities
- Develop, implement, and manage multi-channel digital marketing strategies to drive brand awareness and customer engagement.
- Manage and grow social media presence across platforms including Facebook, Instagram, TikTok, and LinkedIn.
- Create high-quality, engaging content, including copy, graphics, and promotional materials tailored for diverse audiences.
- Monitor, analyze, and report on website traffic and key performance indicators (KPIs) using Google Analytics and other tools.
- Conduct keyword research and SEO optimization to improve search engine rankings and organic visibility.
- Collaborate with the sales and operations teams to align marketing efforts with business goals.
- Stay updated with the latest digital marketing trends and best practices to keep our strategies competitive.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 2-3 years of experience in digital marketing, social media management, or content creation.
- Strong understanding of SEO, SEM, and Google Analytics.
- Excellent written and verbal communication skills in English.
- Proficiency in graphic design tools such as Canva, Adobe Photoshop, or Premiere Pro is a plus.
- Ability to work independently and manage multiple projects simultaneously in a fast-paced setting.
- Creative mindset with a keen eye for detail and aesthetics.