Job Description
Are you a creative and results-driven marketing professional with a flair for the luxury industry? StaffKing Pte Ltd is seeking a talented Digital Marketing Specialist specializing in PR & Events to join a high-growth environment in Singapore’s Central Region. This is an exciting opportunity to elevate premium brands through strategic digital initiatives and high-impact physical events.
In this role, you will bridge the gap between traditional Public Relations and modern digital strategy. You will be responsible for crafting compelling narratives that resonate with affluent audiences while leveraging hybrid work flexibility to maintain a healthy work-life balance. If you have a passion for luxury brand storytelling and possess the technical savvy to track performance metrics, we want to hear from you.
You will work closely with internal stakeholders to execute seamless event experiences and maintain a strong media presence. This position offers a basic salary of up to $4,500, commensurate with your experience, along with performance-based bonuses and the prestige of working within the luxury sector. Join us to shape the future of luxury engagement in the digital age.
Responsibilities
- Develop and execute comprehensive digital marketing strategies to enhance brand visibility within the luxury sector.
- Plan, coordinate, and manage high-end PR events and product launches from concept to completion.
- Maintain and nurture relationships with media partners, influencers, and industry stakeholders to secure premium coverage.
- Create engaging content for digital platforms, including social media, newsletters, and press releases.
- Monitor and analyze campaign performance metrics (KPIs) to optimize ROI and report on digital reach.
- Collaborate with cross-functional teams to ensure brand consistency across all online and offline touchpoints.
- Manage event budgets effectively, ensuring high-quality delivery within financial parameters.
Qualifications
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- Minimum of 2-3 years of experience in digital marketing, PR, or event management, preferably in the luxury industry.
- Strong understanding of social media algorithms, SEO, and digital PR trends.
- Excellent verbal and written communication skills with a keen eye for aesthetic detail.
- Proven track record of managing successful events and building media networks.
- Ability to work independently in a hybrid environment and manage multiple projects simultaneously.
- Proficiency in digital analytics tools and marketing automation software.