Job Description
JBW FloorCenter, Inc. is seeking a dynamic and highly organized Events Specialist / In-House Publicist to join our growing marketing team in Quezon City. As a leader in the flooring and home improvement industry, we are looking for a creative professional who can translate our brand vision into impactful physical and digital experiences. This role is perfect for a storyteller who excels at both the logistics of event management and the nuances of public relations.
In this dual-capacity role, you will be the driving force behind our brand activations, trade exhibits, and corporate events. You will not only plan the logistics but also serve as the primary voice for our brand, managing media relations and crafting narratives that resonate with our target audience. Located conveniently along EDSA, right in front of the LRT FPJ Station, our office provides a fast-paced and accessible environment for professionals looking to elevate their career in Marketing and Communications. We value innovation, attention to detail, and a proactive approach to brand building. If you have a passion for creating memorable brand moments and possess the strategic mindset to handle PR campaigns, JBW FloorCenter is the place for you.
As our Events Specialist, you will work closely with the management team to ensure that every sponsorship and activation aligns with our corporate goals. You will be responsible for everything from the initial concept and vendor negotiation to the final post-event report. Simultaneously, your publicity efforts will ensure that JBW FloorCenter remains a top-of-mind name in the industry through consistent and professional media engagement.
Responsibilities
- Lead the end-to-end planning, coordination, and execution of all company-led events, sponsorships, and brand activations.
- Manage the company’s presence at major trade shows and exhibits, ensuring high-quality booth design and visitor engagement.
- Act as the primary in-house publicist, drafting press releases and managing relationships with media partners and influencers.
- Develop and oversee event budgets, ensuring all activities are executed within financial constraints while maximizing impact.
- Coordinate with internal marketing teams to align event activities with broader promotional campaigns and social media efforts.
- Source, negotiate with, and manage external vendors and suppliers for event requirements.
- Conduct post-event analysis and provide detailed reports on ROI and event effectiveness to the management.
- Maintain a consistent brand voice across all event-related collateral and public communications.
Qualifications
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- At least 2-3 years of experience in event management, public relations, or a similar marketing role.
- Proven track record of successfully executing corporate events and managing brand activations.
- Strong written and verbal communication skills, with a portfolio of PR or marketing content.
- Excellent organizational skills and the ability to multitask in a high-pressure environment.
- Strong interpersonal skills with the ability to network and build relationships with industry stakeholders.
- Ability to work on-site at our Quezon City location (EDSA/LRT FPJ Station area).
- Proficiency in project management tools and MS Office Suite.