Job Description
Are you a creative storyteller with a passion for the hospitality industry? The Kuok Group is seeking a dynamic Marketing Communications Executive to join our team in Tiong Bahru. In this pivotal role, you will be the voice of our serviced apartment brand, responsible for crafting compelling narratives that resonate with our target audience of modern professionals and expatriates.
You will lead end-to-end digital marketing initiatives, from conceptualizing high-impact social media campaigns to managing content calendars that drive brand visibility and lead generation. This is an excellent opportunity for a detail-oriented marketer to shape our digital footprint, cultivate strategic partnerships, and manage exciting marketing projects from inception to execution. If you thrive in a fast-paced environment and have a flair for brand management, we want to hear from you.
Responsibilities
- Develop and execute multi-channel digital marketing campaigns to drive occupancy and brand awareness.
- Manage end-to-end content creation, including social media copy, blog posts, and marketing collateral.
- Track, analyze, and report on campaign performance metrics to optimize ROI and lead generation.
- Build and nurture strategic partnerships with local businesses, influencers, and corporate clients.
- Manage the serviced apartment's website and social media channels to ensure brand consistency.
- Coordinate and execute on-site events and promotional projects to enhance guest experience.
- Collaborate with cross-functional teams to ensure marketing initiatives align with overall business objectives.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 2-3 years of experience in marketing, preferably within the hospitality or real estate sector.
- Strong understanding of digital marketing platforms (Meta, LinkedIn, Google Ads) and SEO best practices.
- Exceptional copywriting and editing skills with a strong eye for design and branding.
- Ability to multitask, manage tight deadlines, and work independently in a dynamic environment.
- Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) is a strong advantage.
- Excellent interpersonal and communication skills to manage internal and external stakeholder relationships.