Job Description
Join Network Foods International, a leading manufacturer and distributor of premium chocolates and confectionery products, as our Executive/Senior Brand Marketing Executive. In this pivotal role, you'll shape our brand narrative across Malaysia's dynamic market, driving consumer engagement and market share growth. You'll lead strategic marketing initiatives that translate our product excellence into compelling brand experiences, collaborating with cross-functional teams to ensure consistent brand positioning. This position offers the opportunity to influence product innovation, digital marketing transformations, and customer loyalty programs while working with industry leaders in the confectionery sector.
Responsibilities
- Develop and execute comprehensive brand marketing strategies aligned with business objectives
- Lead end-to-end campaign management across digital, retail, and experiential channels
- Analyze market trends and consumer insights to identify growth opportunities
- Manage marketing budgets and optimize ROI through performance analytics
- Collaborate with product development teams on new launches and packaging innovations
- Oversee brand performance metrics and reporting to senior leadership
- Maintain competitive analysis to ensure brand differentiation and market positioning
Qualifications
- Bachelor's degree in Marketing, Business Administration, or related field
- 5+ years of progressive brand marketing experience in FMCG or food industry
- Proven track record of developing and executing successful brand campaigns
- Strong analytical skills with proficiency in market research tools
- Expertise in digital marketing channels and performance analytics
- Exceptional leadership and cross-functional collaboration abilities
- Strategic thinking with ability to translate data into actionable insights