Job Description
Are you a seasoned Google Ads expert with a passion for driving measurable results? Lagoon Media Asia, a dynamic and fast-growing digital marketing agency based in Bonifacio Global City, Metro Manila, is seeking a highly skilled and analytical Google Ads Specialist to join our innovative team. If you thrive on optimizing campaigns, identifying growth opportunities, and have a proven track record of maximizing ROI for clients, we want to hear from you!
At Lagoon Media Asia, we empower businesses to achieve their online potential through strategic and performance-driven digital solutions. As our Google Ads Specialist, you will be the architect of our clients' paid search success, owning the full lifecycle of high-impact Google Ads campaigns. This is a critical role where your expertise will directly contribute to client revenue growth and satisfaction, making a significant impact on our agency's reputation and expansion.
You'll be responsible for developing comprehensive PPC strategies, executing meticulous campaign management, conducting in-depth performance analysis, and continuously refining tactics to ensure optimal results. We're looking for someone who is not just technically proficient but also a strategic thinker, capable of translating data into actionable insights and communicating complex strategies clearly to stakeholders. Join us and take full accountability for scaling results, working with a collaborative team dedicated to excellence and innovation in the digital advertising landscape.
If you're ready to elevate your career and make a tangible difference in a challenging yet rewarding environment, apply now!
Responsibilities
- Develop, implement, and manage comprehensive Google Ads (formerly AdWords) strategies and campaigns across Search, Display, Shopping, and YouTube networks.
- Conduct thorough keyword research, audience segmentation, competitive analysis, and bid management to optimize campaign performance and achieve client KPIs.
- Monitor and analyze campaign performance data, identifying trends, insights, and opportunities for optimization to maximize ROI and efficiency.
- Create compelling ad copy, test various ad formats, and develop landing page recommendations to improve conversion rates.
- Generate detailed performance reports, clearly communicating campaign results, strategic recommendations, and future plans to clients and internal teams.
- Stay up-to-date with the latest Google Ads features, best practices, and industry trends to ensure cutting-edge campaign management.
- Collaborate with content, SEO, and development teams to ensure integrated digital marketing strategies.
Qualifications
- Proven experience (3+ years) as a Google Ads Specialist or similar PPC role, preferably within a digital marketing agency.
- Extensive hands-on experience with Google Ads platform, including advanced knowledge of campaign setup, optimization techniques, and analytics.
- Strong analytical skills with the ability to interpret complex data, draw actionable insights, and make data-driven decisions.
- Proficiency in Google Analytics, Google Tag Manager, and other relevant analytics and tracking tools.
- Excellent written and verbal communication skills, capable of presenting complex information clearly and concisely.
- Google Ads Certifications (Search, Display, Shopping, Measurement) are highly preferred.
- Bachelor's degree in Marketing, Business, Communications, or a related field is a plus.
- Ability to manage multiple projects simultaneously in a fast-paced environment with a high degree of accuracy and attention to detail.