Job Description
Sunrise & Company Pte Ltd is seeking an exceptional Head of Marketing to lead our brand strategy and drive exponential growth across the dynamic Southeast Asian region. Based in our vibrant Kuala Lumpur hub, you will be the driving force behind the marketing vision for a premier portfolio of international sports brands, encompassing cutting-edge footwear, high-performance apparel, and premium athleisure wear. We are looking for a visionary leader who can navigate the complexities of the SEA market and translate global brand equity into compelling local relevance.
In this pivotal leadership role, you will craft and execute bold, data-driven brand strategies designed to captivate diverse consumer segments across the region. You will own the narrative for globally recognized names, steering everything from high-impact product launches and integrated digital campaigns to immersive retail activations and authentic community building. This is your chance to leave an indelible mark in the fast-paced world of sports and lifestyle marketing, setting the benchmark for excellence and innovation.
As a key member of the regional leadership team, you will foster a culture of creativity, accountability, and continuous improvement. You will be responsible for mentoring a talented marketing team, guiding their professional development, and cultivating an environment where big ideas thrive. Close collaboration with sales, product, and distribution partners will be essential to ensure seamless execution and maximum market impact.
If you are a strategic thinker with a profound passion for sports, a deep-rooted understanding of the Southeast Asian consumer psyche, and a proven ability to elevate brands to new heights, we invite you to shape the future with us at Sunrise & Company. Take the lead in defining how the world's greatest sports brands connect with the athletes and enthusiasts of tomorrow in this thriving region.
Responsibilities
- Develop and execute a comprehensive 360-degree brand strategy across the SEA region to drive market share and brand equity for international sports and athleisure labels.
- Lead the planning and execution of integrated marketing campaigns, including digital, social media, influencer partnerships, PR, and in-store activations.
- Oversee the go-to-market strategy for seasonal product launches, ensuring compelling storytelling and seamless execution across all consumer touchpoints.
- Analyze market trends, consumer insights, and competitive dynamics to identify new opportunities for growth and brand differentiation.
- Manage and inspire a high-performing marketing team, fostering professional development and a collaborative, results-oriented environment.
- Own the marketing budget, optimizing spend across channels and reporting on ROI and key business metrics to senior leadership.
- Build strong relationships with global brand headquarters and local retail partners to ensure alignment and maximize brand presence in key markets.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is highly preferred.
- Minimum 10 years of progressive marketing experience, with at least 4 years in a senior leadership or Head of Marketing role.
- Proven experience in the sports, footwear, or athleisure industry is mandatory for this role.
- Deep understanding of the Southeast Asian retail landscape, digital ecosystem, and cultural nuances.
- Demonstrated success in developing and executing brand strategies that deliver measurable business results and brand love.
- Exceptional leadership, communication, and stakeholder management skills with the ability to influence at all levels.
- Strong analytical and problem-solving skills, with proficiency in using data to drive marketing decisions and investment.
- Fluency in English is required. Proficiency in Malay, Mandarin, or other SEA languages is a significant advantage.