Job Description
Join Funtomato Consultancy as our Influencer Marketing Manager and lead our strategic initiatives in the dynamic digital landscape. You'll spearhead the Influencer & Talent Operations function, driving innovative campaigns that amplify brand presence and accelerate revenue growth. This pivotal role requires a visionary leader who can transform creative concepts into measurable results while nurturing high-impact influencer partnerships. You'll oversee end-to-end campaign execution, from talent scouting and relationship management to performance analytics and optimization. Collaborate with cross-functional teams to ensure brand consistency and maximize ROI across all influencer activations. In this fast-paced environment, you'll shape our influencer marketing roadmap while mentoring a high-performing team to exceed ambitious targets.
Responsibilities
- Develop and execute comprehensive influencer marketing strategies aligned with business objectives
- Build and maintain strategic relationships with top-tier influencers and talent partners
- Lead revenue growth initiatives through data-driven influencer campaigns
- Manage and mentor the influencer operations team for peak performance
- Analyze campaign metrics and ROI to optimize future strategies
- Collaborate with creative, sales, and product teams for integrated campaigns
- Stay ahead of industry trends and platform algorithm changes
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 5+ years of experience in influencer marketing with proven revenue growth track record
- Expertise in talent management and influencer relationship cultivation
- Strong leadership skills with team management experience
- Proficiency in analytics tools (Google Analytics, social listening platforms)
- Exceptional negotiation and communication abilities
- Deep understanding of Philippine influencer landscape and regulations