Job Description
Are you ready to make your mark in the luxury lifestyle industry? Esse Vida, a premium brand celebrated for its elegance and vibrant culture, is looking for a driven and strategic KOL/Affiliate Marketing Specialist to join our dynamic team in Bonifacio Global City.
In this crucial role, you will be the bridge between Esse Vida and the digital world. You will cultivate powerful relationships with Key Opinion Leaders (KOLs) and manage a thriving affiliate network to elevate our brand presence and drive measurable growth. We offer generous benefits, a vibrant company culture, and unparalleled opportunities for career advancement in a fast-paced, creative environment. This is more than just a job—it is a career move for a strategic thinker passionate about influencer marketing and luxury lifestyle.
If you have a proven track record of executing successful KOL and affiliate programs and a deep understanding of the digital landscape, we want to hear from you.
Responsibilities
- Identify, recruit, and build strong relationships with local and regional KOLs and micro-influencers aligned with the luxury lifestyle market.
- Develop and implement innovative affiliate marketing strategies to drive traffic, conversions, and brand loyalty.
- Negotiate contracts, manage campaigns, and oversee content collaboration from briefing to final delivery.
- Track, analyze, and report on campaign performance metrics (ROI, CPA, engagement) to optimize future initiatives.
- Manage affiliate network platforms, recruit new partners, and adjust commission models to maximize profitability.
- Monitor market trends and competitor activities to keep Esse Vida at the forefront of influencer marketing.
- Work cross-functionally with the marketing and creative teams to ensure brand consistency.
- Manage the KOL and affiliate marketing budget efficiently.
Qualifications
- Bachelor's Degree in Marketing, Communications, or a related field.
- Minimum 2+ years of experience in KOL/Influencer marketing or Affiliate marketing.
- Demonstrated success in scaling affiliate programs and managing high-profile influencer relationships.
- Strong network of contacts in the lifestyle, fashion, or luxury influencer space.
- Excellent analytical, presentation, and negotiation skills.
- Proficiency with marketing analytics tools (e.g., Google Analytics, affiliate dashboards).
- Highly organized, proactive, and capable of managing multiple priorities.
- Passion for luxury brands and a keen understanding of the digital landscape.