Job Description
Are you passionate about wellness and skilled in crafting compelling Mandarin content? Inner Zen Wellness Academy Sdn Bhd is seeking a creative and detail-oriented Mandarin Content Writer to join our growing marketing team in Puchong Jaya.
In this role, you will be the voice of our brand, helping our wellness instructors reach their target audience through engaging social media narratives. You will be responsible for ideating, designing, writing, and publishing high-quality content that resonates with our community. The ideal candidate understands the nuances of digital storytelling and knows how to align creative content with our organizational growth goals.
If you have a knack for turning wellness concepts into viral social media posts and are looking to make an impact in the health and education sector, we would love to hear from you!
Responsibilities
- Develop, write, and edit high-quality Mandarin content for social media platforms (Facebook, Instagram, XiaoHongShu, etc.).
- Collaborate with wellness instructors to translate expert knowledge into accessible, engaging digital content.
- Ideate creative social media campaigns that align with brand identity and wellness objectives.
- Design basic visual assets and layouts to accompany written posts.
- Maintain a consistent brand voice and tone across all Chinese-language communications.
- Monitor audience engagement trends and adjust content strategies to improve performance metrics.
- Schedule and publish content across various channels to ensure a consistent online presence.
Qualifications
- Fluency in Mandarin (written and spoken) is mandatory to ensure cultural and linguistic accuracy.
- Proven experience in content writing, copywriting, or social media management.
- Strong understanding of social media platforms and digital marketing trends.
- Ability to multitask and work effectively within a fast-paced wellness academy environment.
- Basic graphic design skills (e.g., Canva, Adobe Express) are highly preferred.
- Excellent communication and interpersonal skills to collaborate with internal instructors.
- A genuine interest or background in wellness, fitness, or personal development.