Job Description
AT Solution Limited is seeking a proactive Market Analyst & Content Writer to join our Kuala Lumpur team. This role blends rigorous market analysis with compelling content creation to inform strategy and engage professional audiences. You will transform data into actionable insights and persuasive narratives that support sales, marketing, and product initiatives.
In this position, youâll pair systematic market research with clear storytelling to deliver market intelligence, competitive analysis, and thought leadership content. Youâll collaborate with Marketing and Research teams to produce deliverables such as market reports, audience personas, blog posts, case studies, white papers, and newsletters. A strong emphasis on SEO-friendly writing ensures content reaches the right audiences and drives quality traffic.
We value curious, detail-oriented professionals who can translate complex information into accessible, decision-ready material. If you enjoy working in a collaborative environment, learning quickly, and using data to influence business decisions, youâll thrive in this role.
Responsibilities
- Conduct primary and secondary market research to identify trends, opportunities, and risks impacting target industries.
- Produce clear, data-driven market analyses, competitive intelligence reports, and executive summaries for stakeholders.
- Create, manage, and maintain a content calendar; write and edit blog posts, white papers, case studies, and newsletters for a B2B audience.
- Collaborate with marketing, product, and sales teams to translate insights into actionable content and campaigns that support demand generation and product positioning.
- Build and maintain dashboards and reports using Excel, Power BI, Tableau, or Google Data Studio; visualize data to inform senior leadership decisions.
- Optimize content for search engines: perform keyword research, on-page SEO, metadata optimization, and content gap analysis to boost organic reach.
- Monitor industry developments, track competitors, and deliver regular market briefs to keep teams informed about market dynamics.
Qualifications
- Bachelorâs degree in Marketing, Business, Economics, Analytics, Communications, or a related field.
- 2-4 years of experience in market research, analytics, or content creation (or equivalent).
- Excellent written and verbal communication in English; ability to craft clear, persuasive content for professional audiences.
- Proficiency with data visualization and analytics tools (Excel, Power BI, Tableau, Google Data Studio); familiarity with basic SQL is a plus.
- Strong knowledge of SEO, keyword research, and content optimization best practices.
- Analytical mindset with attention to detail; ability to translate data into actionable insights and recommendations.
- Ability to collaborate cross-functionally in a fast-paced environment and manage multiple projects.