Job Description
Join BFI Finance Indonesia as a Marketing Agency Branch Manager in Tanjung Selor and lead transformative marketing initiatives in North Kalimantan's dynamic financial sector. We seek an innovative leader to drive branch growth through strategic marketing campaigns, client engagement, and team development. In this pivotal role, you'll shape our market presence while building relationships with key stakeholders and local communities. This position offers the opportunity to implement cutting-edge marketing strategies that align with BFI Finance's national expansion goals while making tangible impact in Tanjung Selor's growing economy. The ideal candidate will combine creative vision with analytical rigor to maximize market penetration and brand visibility across North Kalimantan.
Responsibilities
- Develop and execute comprehensive branch marketing strategies aligned with company objectives
- Lead, mentor, and manage a team of marketing professionals to achieve performance targets
- Conduct market research to identify growth opportunities and competitive landscape in North Kalimantan
- Plan and implement multi-channel marketing campaigns (digital, traditional, and community-based)
- Manage branch marketing budget while ensuring optimal ROI and cost efficiency
- Forge strategic partnerships with local businesses, community leaders, and financial institutions
- Analyze campaign performance metrics and adjust strategies based on data-driven insights
- Represent BFI Finance at local events and networking opportunities to enhance brand visibility
Qualifications
- Bachelor's degree in Marketing, Business Administration, or related field (Master's preferred)
- Minimum 5 years of marketing experience with 2+ years in team leadership/management
- Proven track record of developing successful marketing campaigns in financial services
- Strong analytical skills with experience in market research and performance metrics
- Excellent communication and interpersonal abilities for stakeholder engagement
- Proficiency in digital marketing tools, CRM systems, and analytics platforms
- Deep understanding of North Kalimantan's local market dynamics and consumer behavior
- Ability to work independently while collaborating effectively with regional headquarters