Job Description
Are you ready to make an impact through innovative marketing campaigns? Private Advertiser is seeking a dynamic Marketing Campaign Specialist to join our thriving team in Kuala Lumpur. This is your chance to drive brand growth, engage audiences, and deliver measurable results in a collaborative and fast-paced environment.
As a key player in our Marketing & Communications department, you will conceptualise, execute, and optimise multi-channel campaigns that resonate with our target market. You'll work closely with cross-functional teams to ensure every campaign aligns with our strategic vision and business objectives. If you thrive on creativity, data-driven decision-making, and taking ownership of end-to-end campaign lifecycles, this role is for you.
Your journey can be extraordinary with us. Apply now and take the next step in your career—where your ideas shape our success.
(Only shortlisted candidates will be contacted.)
Responsibilities
- Develop and execute integrated marketing campaigns across digital, social, print, and offline channels to achieve brand awareness and lead generation goals.
- Manage campaign budgets, timelines, and resources to ensure on-time and on-budget delivery.
- Collaborate with creative, content, and analytics teams to produce compelling assets and measure campaign performance.
- Conduct market research and competitor analysis to identify opportunities and optimise campaign strategies.
- Monitor key performance indicators (KPIs) such as ROI, CTR, conversion rates, and engagement metrics; provide actionable insights for continuous improvement.
- Coordinate with external vendors, agencies, and partners to amplify campaign reach and effectiveness.
- Prepare and present regular campaign reports and recommendations to senior management and stakeholders.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 2–5 years of proven experience in marketing campaign management, preferably in a fast-paced industry.
- Strong project management and organisational skills with the ability to manage multiple campaigns simultaneously.
- Proficiency in digital marketing tools (Google Ads, Facebook Ads Manager, SEO, CRM platforms) and analytics (Google Analytics, Tableau).
- Excellent written and verbal communication skills in English; proficiency in Bahasa Malaysia is a plus.
- Creative thinker with a data-driven approach to problem-solving and decision-making.
- Ability to work collaboratively in a team environment and build strong cross-functional relationships.
- Familiarity with A/B testing, audience segmentation, and marketing automation tools.