Job Description
Join Optum as a Marketing Copywriter and become an integral part of our mission to simplify healthcare communications. In this dynamic role, you will craft compelling, brand-aligned copy across multiple channels, transforming complex healthcare information into clear, accessible content that resonates with diverse audiences.
At Optum, we believe that effective communication can bridge the gap between healthcare complexity and patient understanding. You will collaborate cross-functionally with creative teams, product managers, and healthcare professionals to develop messaging that not only meets regulatory compliance standards but also strengthens our brand presence in the market.
This is an exciting opportunity for a creative professional who thrives in a fast-paced environment and is passionate about making a meaningful impact through words. You will have the chance to work on diverse projects ranging from digital campaigns and website content to marketing collateral and internal communications, all while upholding the highest standards of accuracy and brand consistency.
We offer a collaborative work environment where innovation is encouraged, and your contributions will directly influence how healthcare messages reach and resonate with our stakeholders. If you are looking to grow your career in a leading healthcare organization that values both creativity and compliance, this role could be your perfect next step.
Responsibilities
- Develop and produce compliant, brand-aligned copy for various marketing channels including digital, print, and social media
- Simplify complex healthcare content into clear, accessible messaging for diverse target audiences
- Collaborate cross-functionally with creative, product, and compliance teams to ensure message consistency and regulatory adherence
- Support the development and execution of integrated marketing campaigns from concept to delivery
- Review and edit content to maintain brand voice, style guidelines, and quality standards
- Stay updated on healthcare industry trends, regulations, and best practices to inform content strategy
- Manage multiple projects and deadlines in a fast-paced, collaborative environment
Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field
- Proven experience as a copywriter, content writer, or similar role in marketing or advertising
- Strong portfolio demonstrating compelling copy across various platforms and formats
- Excellent written and verbal communication skills with attention to detail
- Ability to translate complex information into clear, engaging content
- Experience working in regulated industries is a plus, but not required
- Familiarity with SEO best practices and content optimization techniques
- Craft clear, effective workplace communications that align with organizational goals