Job Description
Join Protegie Group, a premier marketing consultancy specialising in the Food & Beverage industry. With over a decade of experience and a portfolio of more than 350 satisfied F&B clients, we are dedicated to driving brand growth and market visibility. As our Marketing Executive, you will be at the heart of our dynamic team, crafting innovative strategies that deliver measurable results.
In this role, you will lead integrated marketing campaigns across digital and traditional channels, manage client relationships, and analyse market trends to identify new opportunities. You will collaborate closely with creative, content, and sales teams to ensure cohesive brand messaging and maximum ROI. Your work will directly impact our clients' success, from new restaurant launches to national promotions.
We are looking for a proactive, creative thinker who thrives in a fast-paced environment. You will have the chance to shape marketing plans for diverse F&B brands, from boutique cafes to large chains, and contribute to the company's continued expansion. If you are passionate about marketing and the F&B sector, this is your opportunity to grow with a market leader.
Responsibilities
- Develop and execute comprehensive marketing strategies for F&B clients, including digital, social media, and offline campaigns.
- Manage end-to-end campaign execution, from briefing internal teams to monitoring performance and optimising results.
- Conduct market research and competitor analysis to identify trends, opportunities, and customer insights.
- Build and maintain strong client relationships, acting as the primary point of contact for marketing initiatives.
- Collaborate with creative and content teams to produce compelling assets such as visuals, videos, and copy.
- Track, analyse, and report campaign KPIs using analytics tools, providing actionable recommendations.
- Support new business development by preparing proposals, presentations, and pitch materials.
- Stay updated on industry trends, especially in the F&B sector, to keep strategies fresh and effective.
Qualifications
- Diploma or Bachelor’s degree in Marketing, Communications, Business, or a related field.
- At least 2 years of experience in marketing, preferably within an agency or F&B environment.
- Proven track record in managing multi-channel campaigns and delivering measurable results.
- Strong understanding of digital marketing tools (e.g., Google Analytics, Meta Ads Manager, SEO principles).
- Excellent written and verbal communication skills in English.
- Creative problem-solver with the ability to work independently and in a team.
- Highly organised, detail-oriented, and able to manage multiple projects under tight deadlines.
- Passion for the Food & Beverage industry and knowledge of current market trends.