Job Description
Smarthire by SEEK is partnering with YUMMIES FOOD SDN. BHD. to hire a Marketing Executive who will help scale a growing local brand. This full-time role is based in the Muar District, Johor, offering hands-on experience in multi-channel marketing and brand-building.
As a Marketing Executive, you will plan and execute campaigns across digital and traditional channels, create compelling content, and analyze performance to optimize ROI. You will collaborate with sales, product, and design teams to ensure consistent messaging and a customer-centric approach that resonates with local audiences in Johor and beyond.
Key responsibilities include managing campaigns, content creation, social media management, event support, and budget oversight, while developing relationships with vendors and partners. This role is ideal for a proactive communicator who thrives in a fast-paced environment and is passionate about delivering results in the competitive F&B market.
What you will gain: a clear path for career growth, exposure to data-driven marketing, and the opportunity to contribute to a beloved local brand. If you are ready to take the next step in your marketing career, apply today.
Responsibilities
- Plan, execute and optimize multi-channel marketing campaigns for YUMMIES FOOD SDN. BHD. to drive brand awareness, demand generation, and customer loyalty in Johor and beyond.
- Develop engaging content and visuals for social media, website, blogs, email newsletters, and press materials.
- Monitor campaign performance using analytics tools; translate data into actionable insights and ROI improvements.
- Collaborate with sales, product, and design teams to ensure consistent messaging and alignment with business goals.
- Manage budgets, timelines, and relationships with vendors and external agencies.
- Coordinate local promotions, events, product launches, and partnerships in the Johor region.
- Build and nurture the brand's online presence, community engagement, and reputation.
- Support CRM initiatives and email marketing programs, including segmentation and lifecycle campaigns.
Qualifications
- Bachelor's degree in Marketing, Communications, Business or a related field (or relevant experience).
- 2+ years of marketing experience, preferably in F&B or consumer brands.
- Strong written and verbal communication in English and Malay; ability to present ideas clearly.
- Proficiency with digital marketing tools including Google Analytics, Meta Ads Manager, Google Ads, and email marketing platforms.
- Demonstrated ability to plan and execute campaigns with data-driven insights.
- Creative mindset with attention to detail and solid project management skills.
- Ability to work independently and collaboratively in a fast-paced environment in Muar, Johor.
- Knowledge of local market trends and community engagement strategies is a plus.