Job Description
HSP Power Systems is seeking a dynamic Marketing Executive to drive brand awareness and lead generation initiatives across multiple channels. In this role, you will develop and execute marketing strategies that align with business objectives, create compelling content, and analyse campaign performance to optimise ROI. You will collaborate closely with sales, product, and operations teams to ensure cohesive messaging and support the company's growth in the competitive power solutions market. This position offers an excellent opportunity to enhance your marketing expertise while contributing to a forwardâthinking organisation committed to innovation and sustainability.
As part of our marketing team, you will be responsible for managing digital campaigns, coordinating events, producing marketing collateral, and monitoring market trends. Your analytical mindset and creative flair will help shape the company's brand narrative and engage target audiences effectively. If you are passionate about marketing, thrive in a fastâpaced environment, and are eager to make a measurable impact, we invite you to apply and join our growing team.
Responsibilities
- Develop and implement integrated marketing campaigns across digital, social, and traditional channels.
- Create engaging content for websites, blogs, newsletters, and social media platforms.
- Manage email marketing campaigns, including list segmentation, A/B testing, and performance tracking.
- Coordinate trade shows, webinars, and promotional events to generate leads and strengthen brand presence.
- Conduct market research and competitor analysis to identify opportunities and inform strategy.
- Monitor and report on campaign metrics using tools such as Google Analytics and social media insights.
- Collaborate with the sales team to align marketing efforts with lead nurturing and conversion goals.
- Maintain brand consistency by ensuring all communications adhere to brand guidelines.
Qualifications
- Bachelorâs degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 2 years of experience in a marketing role, preferably within B2B or industrial sectors.
- Proficiency in digital marketing tools (Google Ads, Facebook Ads, email marketing platforms).
- Strong copywriting and content creation skills with an eye for detail.
- Analytical mindset with ability to interpret data and make dataâdriven decisions.
- Excellent communication and interpersonal skills for crossâfunctional collaboration.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Knowledge of SEO principles and basic HTML/CSS is a plus.