Job Description
Are you a creative, results-driven professional looking to make your mark in the marketing landscape of Sibu? We are seeking a dynamic Marketing Executive to join our growing team. In this role, you will be the heartbeat of our brand growth, conceptualizing and executing creative campaigns that resonate with our target audience.
As a Marketing Executive, you will have the opportunity to wear multiple hats—from content creation and social media management to market research and performance analysis. We value innovation and initiative, offering a supportive environment where your ideas can come to life. If you are passionate about storytelling, brand building, and digital trends, we want to hear from you. We offer a competitive salary package, comprehensive benefits, and a clear path for professional development and career advancement.
Responsibilities
- Develop, implement, and track innovative marketing campaigns across digital and traditional channels.
- Create engaging content for social media platforms to increase brand visibility and audience engagement.
- Conduct thorough market research to identify trends, competitor strategies, and potential growth opportunities.
- Collaborate with cross-functional teams to align marketing efforts with overall business objectives.
- Monitor and analyze campaign performance metrics, providing actionable insights for optimization.
- Assist in organizing promotional events, product launches, or community outreach activities.
- Maintain and update marketing collateral, ensuring brand consistency across all touchpoints.
- Manage relationships with external vendors, agencies, or media partners when required.
Qualifications
- Diploma or Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- 1-3 years of proven experience in a marketing role, or a strong portfolio for fresh graduates.
- Excellent written and verbal communication skills in English and Malay (proficiency in local dialects is an added advantage).
- Strong proficiency in social media management tools and basic design software (e.g., Canva, Adobe Creative Suite).
- Creative thinker with an analytical mindset and a strong attention to detail.
- Ability to work independently as well as collaboratively in a fast-paced environment.
- Highly organized with the ability to manage multiple projects simultaneously under tight deadlines.
- A proactive attitude towards learning and adapting to the latest digital marketing trends.