Job Description
Are you a passionate marketing professional looking to make your mark in the beauty and cosmetics industry? Elianto Make Up Sdn Bhd is seeking a talented Marketing Executive to join our dynamic team in Kuala Lumpur.
In this exciting role, you will work closely with sales teams, retail partners (including Watsons), our creative team, influencers, and external partners to ensure strong brand presence and growth. You'll be instrumental in developing and executing marketing strategies that elevate our brand visibility and drive customer engagement across multiple channels.
Key aspects of this position include planning and implementing integrated marketing campaigns, analyzing market trends and competitor activities, managing social media platforms, coordinating with retail partners for promotional activities, and collaborating with the creative team on content development. You'll have the opportunity to work on innovative campaigns that showcase our premium makeup products to a diverse customer base.
We offer a competitive salary package, career development opportunities, and a collaborative work environment where your ideas can make a real impact. This is an excellent opportunity for a motivated individual who thrives in a fast-paced beauty industry setting.
Responsibilities
- Develop and execute comprehensive marketing strategies to enhance brand awareness and drive sales growth
- Collaborate with sales teams and retail partners (including Watsons) to ensure aligned promotional activities and merchandising
- Plan and coordinate integrated marketing campaigns across digital and traditional channels
- Manage social media platforms, content creation, and influencer partnerships
- Analyze market trends, consumer insights, and competitor activities to inform marketing decisions
- Work closely with the creative team to develop compelling advertising materials and visual content
- Coordinate with external partners and agencies for campaign execution and events
- Track and report on marketing performance metrics and ROI
Qualifications
- Bachelor's degree in Marketing, Business Administration, or related field
- Minimum 2-3 years of experience in marketing or brand management, preferably in cosmetics or FMCG
- Strong understanding of digital marketing, social media, and content strategy
- Excellent communication and interpersonal skills for cross-functional collaboration
- Experience working with retail partners and managing trade marketing activities
- Creative thinking with the ability to develop innovative campaign ideas
- Proficiency in MS Office and familiarity with marketing analytics tools
- Self-motivated, detail-oriented, and capable of managing multiple projects simultaneously