Job Description
Join RecruitFirst as a Marketing Executive (Retail Mall) and help shape the shopping experience in a vibrant East Region mall. This contract role offers a dynamic environment with an established property management company, where your marketing expertise drives foot traffic, tenant engagement, and brand visibility.
You will collaborate with tenants, property management, and external partners to execute integrated campaigns that blend physical campaigns with digital activation, delivering measurable results for all stakeholders.
As a Marketing Executive, you will play a key role in developing mall-wide campaigns, coordinating events, and leveraging data to optimize promotions. You will also create compelling content for digital channels, signage, and tenant collateral while maintaining brand consistency across all touchpoints.
We offer a competitive salary up to 5,000 SGD per month, a contract-term assignment, and a supportive team focused on delivering mall success. If you are a proactive marketer with a passion for retail environments, apply today and join a dynamic team dedicated to elevating the customer journey.
Responsibilities
- Develop and implement mall-wide marketing campaigns to drive foot traffic, tenant activation, and brand awareness in the East Region.
- Plan and coordinate promotional events, product launches, and seasonal campaigns with tenants, vendors, and property management partners.
- Manage the marketing budget, track ROI, and prepare performance reports for stakeholders.
- Create compelling content for digital channels (social media, email) and in-mall displays to engage customers and tenants.
- Collaborate with tenants and external agencies to ensure brand consistency and effective activation of campaigns.
- Conduct market research and competitive analysis to identify growth opportunities and customer insights.
- Monitor customer experience initiatives and measure impact on loyalty, retention, and tenant satisfaction.
Qualifications
- Diploma or degree in Marketing, Communications, Business, or a related field.
- Proven experience in retail marketing or property/asset management preferred.
- Familiarity with digital marketing, social media, email campaigns, and analytics tools.
- Strong communication, project management, and vendor coordination skills.
- Ability to work independently in a fast-paced environment and manage multiple deadlines.
- Proficiency with MS Office and common marketing tools; experience with CRM platforms is a plus.
- Creative thinker with data-driven decision-making and strong presentation skills.