Job Description
Herbs and Nature Corporation is seeking a dynamic Marketing Manager to lead our brand’s growth and digital presence in the Philippines. In this role, you will develop and execute integrated marketing campaigns that elevate our natural product portfolio, engage our audience, and drive revenue across online and offline channels.
You’ll collaborate closely with the sales, product, and creative teams to ensure consistent brand messaging, manage budgets, and measure performance using analytics tools. This is an exciting opportunity for a strategic thinker who thrives in a fast‑paced, health‑focused environment.
Responsibilities include developing comprehensive marketing strategies, overseeing brand positioning, and managing multi‑channel campaign execution from concept to analysis. You’ll be responsible for monitoring key performance indicators, optimizing campaign effectiveness, and reporting insights to senior leadership.
You will also lead our content marketing efforts, overseeing the creation of compelling copy, videos, and visuals that resonate with health‑conscious consumers. By staying ahead of market trends and consumer insights, you’ll help position Herbs and Nature as a trusted leader in the natural wellness space.
The ideal candidate is a results‑driven professional with strong leadership, analytical, and creative skills, capable of driving both short‑term tactical initiatives and long‑term brand growth.
Responsibilities
- Develop and implement comprehensive marketing strategies aligned with business objectives.
- Plan, execute, and manage multi‑channel campaigns across digital, social, email, and traditional media.
- Oversee brand positioning and visual identity to ensure consistency across all touchpoints.
- Analyze performance metrics and provide actionable insights to optimize campaign ROI.
- Manage marketing budget, forecasting, and resource allocation to maximize efficiency.
- Lead, mentor, and coordinate a cross‑functional marketing team.
- Collaborate with product development and sales teams to launch new offerings and promote existing products.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience (5+ years) in marketing roles, with a track record of successful campaign management.
- Strong knowledge of digital marketing platforms (Google Ads, Facebook Business Manager, SEO tools).
- Proficiency in marketing analytics and reporting (Google Analytics, Tableau, Power BI).
- Excellent project management, communication, and presentation skills.
- Creative mindset with ability to develop compelling content and brand stories.
- Experience in the health, wellness, or natural products industry is a plus.