Job Description
Are you a creative visionary with a passion for beauty and lifestyle brands? OMG Cosmetics Inc is looking for a dynamic and results-driven Marketing Manager to spearhead the growth of our flagship brands, ORO Socks and OMG Cosmetics. In this pivotal role, you will be the architect of our brand identity, developing high-impact marketing strategies that resonate with our target audience across Metro Manila and beyond.
We are seeking a strategic thinker who can balance creative campaign development with rigorous data analysis. You will lead cross-functional teams to drive brand awareness, customer acquisition, and long-term loyalty. If you thrive in a fast-paced environment and are ready to elevate our market presence, we want to hear from you!
Responsibilities
- Develop and execute comprehensive marketing strategies across digital and traditional channels.
- Manage end-to-end campaign lifecycles, from conceptualization to execution and post-campaign analysis.
- Oversee brand positioning and content creation for ORO Socks and OMG Cosmetics to ensure consistent brand voice.
- Analyze market trends, competitor activity, and consumer behavior to identify growth opportunities.
- Collaborate with the sales and product teams to align marketing efforts with business objectives.
- Manage the marketing budget effectively to ensure maximum ROI on advertising and promotional spend.
- Monitor and report on key performance indicators (KPIs) to stakeholders.
Qualifications
- Bachelor’s degree in Marketing, Advertising, Business Administration, or a related field.
- Minimum of 3-5 years of experience in brand management or digital marketing, preferably in the cosmetics or fashion industry.
- Proven track record of managing successful multi-channel marketing campaigns.
- Strong proficiency in social media management, SEO/SEM strategies, and performance marketing analytics.
- Excellent communication, interpersonal, and leadership skills.
- Ability to thrive in a fast-paced, entrepreneurial company environment.
- Proficiency in creative tools (e.g., Canva, Adobe Creative Suite) is a significant advantage.