Job Description
Join Erajaya as Marketing Manager for Talent Pool and drive growth through strategic marketing and powerful employer branding. This role offers the opportunity to shape Erajaya's presence in the marketplace, attract top talent, and collaborate with cross-functional teams to support business objectives in Jakarta and beyond. You will develop and execute integrated marketing campaigns that attract, engage, and nurture candidates while reinforcing our market leadership in the consumer electronics ecosystem. The ideal candidate combines marketing expertise with a passion for talent acquisition, data analytics, and a keen understanding of the Indonesian market.
Responsibilities include building a robust talent pool marketing program, leading digital and offline campaigns across channels, coordinating with HR and business leaders to align messaging with recruitment needs, and delivering measurable results through data-driven optimization. You will own the employer value proposition, create SEO-friendly content, and manage budgets, vendors, and performance reporting to achieve high ROI. This is a hands-on leadership role that requires strategic thinking, creativity, and the ability to influence stakeholders at all levels.
At Erajaya, you will be part of a dynamic marketing team focused on growth, innovation, and customer-centricity. If you are a results-oriented marketer with experience in talent marketing and employer branding, we want to hear from you.
Responsibilities
- Develop and execute integrated marketing strategies to attract and nurture candidates for the talent pool, aligning with Erajaya's growth plans.
- Lead digital and offline campaigns across channels to build a robust employer brand in the market.
- Collaborate with HR, recruitment, product, and sales teams to ensure messaging supports recruitment goals and business objectives.
- Analyze market trends, audience insights, and campaign performance to optimize ROI and pipeline quality.
- Manage budgets, vendors, and performance reporting; deliver data-driven recommendations to leadership.
- Build and maintain a compelling employer value proposition and content calendar to position Erajaya as an employer of choice in Jakarta and beyond.
- Oversee content creation, SEO-friendly web copy, and demand generation activities to attract high-quality candidates.
Qualifications
- Bachelor's degree in Marketing, Communications, Business or related field; MBA preferred.
- 5+ years in marketing with focus on digital campaigns, employer branding, and recruitment marketing; experience with talent pools is a plus.
- Track record of delivering successful campaigns that improve brand awareness and candidate pipelines.
- Strong analytical skills and proficiency with marketing analytics tools, CRM systems, and SEO/SEM.
- Excellent written and verbal communication, leadership, and cross-functional collaboration.
- Deep knowledge of the Indonesian market, especially Jakarta, and recruitment landscape.
- Budget management experience and vendor relationship management.