Job Description
Are you a dynamic, creative, and results-driven marketing professional eager to leave your mark on the thriving food industry? Scottland Food Group Corp, a prominent and rapidly expanding player in the Philippine food sector, is actively seeking an innovative and passionate Marketing Officer to join our vibrant team in Quezon City, Metro Manila. This is an exceptional opportunity for a talented individual to play a pivotal role in shaping our brand presence, driving consumer engagement, and directly contributing to the growth and market share of our diverse portfolio of beloved food products.
As our Marketing Officer, you will be instrumental in the full lifecycle of marketing initiatives – from conducting in-depth market research and analyzing consumer trends, to developing compelling marketing strategies and executing impactful campaigns across various channels. You will be responsible for crafting engaging content, managing digital marketing efforts (including social media management and email marketing), and collaborating on traditional advertising initiatives to effectively promote our products and services. If you possess a keen understanding of brand building, a flair for creative storytelling, strong analytical skills, and a genuine passion for the food and beverage industry, we encourage you to apply. Join Scottland Food Group Corp and help us bring delicious experiences to tables nationwide while advancing your career in a supportive and forward-thinking environment.
Responsibilities
- Conduct comprehensive market research to identify industry trends, consumer needs, and competitive landscapes within the food sector.
- Develop, implement, and manage integrated marketing campaigns across various channels, including digital (social media, email, SEO/SEM) and traditional media.
- Create engaging and high-quality marketing content, such as social media posts, website copy, press releases, newsletters, and promotional materials.
- Monitor, analyze, and report on the performance of marketing campaigns, utilizing data to optimize strategies and achieve key performance indicators (KPIs).
- Assist in the planning and execution of new product launches, brand promotions, and marketing events.
- Manage and grow the company's social media presence, fostering active community engagement and enhancing brand loyalty.
- Collaborate closely with sales, product development, and external agencies to ensure consistent brand messaging and alignment with business objectives.
- Identify and engage with potential partners, influencers, and media outlets to expand brand reach and visibility.
Qualifications
- Bachelor's degree in Marketing, Communications, Business Administration, or a closely related field.
- 1-3 years of proven experience in a marketing role, with a strong preference for candidates from the FMCG or food and beverage industry.
- Solid understanding of various marketing techniques and platforms, including digital marketing fundamentals (SEO, SEM, social media, email marketing).
- Excellent written and verbal communication skills, with a demonstrated ability to craft compelling and creative content.
- Proficiency in marketing analytics tools (e.g., Google Analytics) and experience with CRM or marketing automation software is a plus.
- Demonstrated ability to manage multiple projects simultaneously, meet deadlines, and thrive in a fast-paced, dynamic work environment.
- Strong analytical skills with the capacity to interpret data, generate actionable insights, and make data-driven decisions.
- A proactive, self-starter attitude with a passion for continuous learning and staying updated on the latest industry trends and marketing technologies.