Job Description
Are you a passionate marketer with a love for the culinary industry? Fredley Food and Beverages is looking for a dynamic and creative Marketing Officer to join our growing team. In this role, you will be at the heart of our brand's growth, supporting the planning, execution, and monitoring of high-impact marketing initiatives across our diverse portfolio of F&B brands.
The successful candidate will play a pivotal role in driving customer engagement, increasing brand visibility, and ensuring our marketing strategies align with our business objectives. You will work closely with cross-functional teams to bring creative concepts to life, manage digital campaigns, and analyze performance data to optimize our reach in the competitive Philippine food and beverage market.
Responsibilities
- Develop and execute multi-channel marketing campaigns that drive brand awareness and customer loyalty.
- Collaborate with internal teams to create compelling content for social media, digital advertisements, and print collateral.
- Monitor and analyze campaign performance metrics, providing actionable insights to optimize marketing ROI.
- Assist in the coordination of store activations, promotional events, and product launches.
- Conduct market research to stay ahead of food industry trends and competitor activities.
- Manage relationships with external vendors, influencers, and agencies to ensure brand consistency.
- Maintain marketing calendars and track budgets to ensure projects are delivered on time and within scope.
Qualifications
- Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
- Minimum 2 years of proven experience in a marketing role, preferably within the F&B or retail industry.
- Strong understanding of digital marketing platforms, social media trends, and consumer behavior.
- Exceptional communication and copywriting skills with a creative mindset.
- Proficiency in marketing analytics tools and project management software.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Strong interpersonal skills and a collaborative team-player attitude.