Job Description
Hiranand Group, a leading real estate developer in the Philippines, is seeking a dynamic Marketing Specialist to join our team in Makati City. In this role, you will be instrumental in planning and executing impactful marketing campaigns that elevate our brand presence and drive sales across the market.
You will be responsible for creating compelling content, managing our social media channels, and analyzing performance metrics to continuously optimize outreach. Collaborating with crossâfunctional teams, you will ensure consistent messaging and alignment with business objectives while overseeing marketing budgets and timelines.
The ideal candidate thrives in a fastâpaced environment, possesses a strong understanding of digital marketing trends, and can translate market insights into actionable strategies. If you are passionate about brand growth and ready to make an impact, we want to hear from you.
Responsibilities
- Plan, develop, and execute integrated marketing campaigns across digital and offline channels to boost brand awareness and lead generation.
- Create, curate, and manage highâquality content for website, blog, email newsletters, and social media platforms.
- Monitor, analyze, and report on key performance metrics using tools such as Google Analytics, providing actionable insights and recommendations.
- Manage social media accounts, engage with followers, and coordinate influencer or partnership collaborations.
- Oversee marketing budget allocation, track spending, and ensure costâeffective campaign delivery.
- Conduct market research and competitive analysis to identify trends, opportunities, and customer insights that inform strategy.
Qualifications
- Bachelorâs degree in Marketing, Communications, Business Administration, or a related field.
- Proven work experience (2+ years) in digital marketing, content creation, or brand management.
- Proficiency with SEO/SEM concepts and experience with paid advertising platforms (Google Ads, Facebook Ads Manager).
- Strong analytical skills and handsâon experience with web analytics tools (Google Analytics, Adobe Analytics).
- Excellent written and verbal communication skills, with a creative mindset and attention to detail.
- Ability to manage multiple projects simultaneously, meet deadlines, and adapt to a rapidly changing environment.