Job Description
Are you a data-driven marketer with a passion for the F&B industry? Hot Palette is looking for a dynamic Menu Performance Lead to join our high-performing marketing team in the heart of Singapore.
In this strategic role, you will sit at the intersection of culinary development and commercial performance. Your primary objective is to leverage deep data analytics and consumer insights to optimize our menu offerings, drive sales growth, and enhance the overall brand experience. You will work closely with the product and marketing teams to turn raw data into actionable menu strategies that resonate with our customers and deliver a competitive edge in the market.
The ideal candidate is analytical, creative, and comfortable navigating complex data sets to tell a compelling story. If you are obsessed with menu engineering, pricing psychology, and sales conversion, we want to hear from you.
Responsibilities
- Analyze menu performance data to identify high-margin opportunities and underperforming items.
- Collaborate with the culinary team to develop new menu concepts based on current market trends and consumer feedback.
- Execute pricing strategies and promotional campaigns to drive category sales and optimize revenue.
- Monitor competitor menus and industry trends to ensure Hot Palette remains a leader in the culinary space.
- Conduct A/B testing on menu layouts and descriptions to maximize conversion rates.
- Translate complex analytical reports into clear, actionable insights for senior stakeholders.
- Manage the lifecycle of menu items from launch to phase-out, ensuring consistent profitability.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Data Analytics, or a related field.
- Minimum 3-5 years of experience in menu engineering, product management, or data-focused marketing roles.
- Strong proficiency in Excel and data visualization tools (e.g., Tableau, Power BI).
- Solid understanding of F&B operational metrics and profit margins.
- Proven ability to bridge the gap between creative marketing strategies and technical data analysis.
- Excellent communication skills, with the ability to influence cross-functional teams.
- Strategic thinker with a keen eye for detail and consumer behavior trends.