Job Description
EMAPTA is seeking a results-driven Meta Ads Manager to lead the planning, execution, and optimization of Facebook and Instagram advertising campaigns on a project basis. In this hybrid role, you will collaborate with cross‑functional teams to develop data‑backed strategies that drive brand awareness, lead generation, and conversions. You will enjoy the flexibility of remote work with scheduled in‑office days and the benefit of weekends off, allowing for a healthy work‑life balance while delivering high‑impact results for clients.
As a Meta Ads Specialist, you will be responsible for managing ad budgets, conducting audience research, creating compelling ad creatives, and monitoring performance metrics to ensure ROI. Your analytical mindset will enable you to run A/B tests, interpret insights, and adjust tactics in real time. This position offers the opportunity to work on diverse projects across industries, sharpen your expertise in paid social, and contribute to Emapta’s reputation as a leading talent solutions provider in the Philippines.
You will also mentor junior marketers, stay updated on platform algorithm changes, and contribute to best‑practice documentation. Emapta offers Day 1 HMO coverage, competitive compensation, and a supportive culture that encourages continuous learning and career growth.
Responsibilities
- Develop and execute Meta ad campaigns aligned with client objectives and brand guidelines.
- Conduct audience research, segmentation, and targeting to maximize reach and relevance.
- Manage daily budget allocation, bidding strategies, and pacing to optimize cost‑per‑result.
- Create and test ad creatives, copy, and landing pages through A/B and multivariate experiments.
- Monitor campaign performance, generate detailed reports, and provide actionable insights to stakeholders.
- Stay current with Facebook Ads platform updates, policy changes, and emerging trends to maintain competitive advantage.
Qualifications
- Proven experience managing Facebook and Instagram ad campaigns (minimum 2 years).
- Strong analytical skills with proficiency in Facebook Ads Manager, Google Analytics, and Excel.
- Experience with budget management of PHP 500K+ monthly ad spend.
- Excellent communication and collaboration abilities for cross‑functional teamwork.
- Knowledge of conversion tracking, pixel implementation, and funnel optimization.
- Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).