Job Description
Are you a data-driven SEO professional ready to make an impact on a global scale? HSBC is seeking a highly skilled Search Engine Optimization (SEO) Specialist to join our Digital Production Services team in Quezon City. In this role, you will play a pivotal part in the lifecycle of our public-facing and internal staff websites, ensuring our digital footprint is optimized for maximum visibility, performance, and user engagement.
You will work at the intersection of technical SEO, content strategy, and digital production, collaborating with cross-functional teams to drive digital transformation. This is an exciting opportunity to influence the search strategy for a leading global financial institution, working in a fast-paced environment where innovation and precision are paramount.
Responsibilities
- Develop and execute comprehensive SEO strategies to enhance the organic search performance of HSBC’s public and staff-facing websites.
- Conduct deep-dive keyword research and competitive analysis to inform content creation and site architecture updates.
- Collaborate with digital producers and developers to implement technical SEO best practices during website revamps and creation projects.
- Monitor, analyze, and report on organic search performance metrics using tools like Google Analytics, Search Console, and enterprise-level SEO software.
- Perform regular technical audits to identify and resolve crawlability, indexability, and site speed issues.
- Work closely with stakeholders to ensure all web content adheres to global SEO standards, accessibility guidelines, and brand compliance.
- Stay ahead of search engine algorithm updates and industry trends to continuously improve our digital acquisition strategy.
Qualifications
- Bachelor’s degree in Marketing, Information Technology, Communications, or a related field.
- Minimum of 3-5 years of experience in SEO, specifically within large-scale enterprise or digital agency environments.
- Solid understanding of technical SEO elements including schema markup, XML sitemaps, canonicalization, and site architecture.
- Proficiency in industry-standard SEO tools (e.g., Ahrefs, SEMrush, Screaming Frog, Google Search Console).
- Experience working with Content Management Systems (CMS) and understanding of HTML/CSS basics.
- Strong analytical skills with the ability to interpret complex data sets and translate them into actionable insights.
- Excellent communication skills, with the ability to articulate SEO concepts to non-technical stakeholders.
- Experience in a multinational corporate environment or banking sector is highly preferred.