Job Description
Are you a creative strategist with a passion for the retail landscape? WCT Group of Companies, a powerhouse in Malaysia's construction and property development sector, is seeking an ambitious Senior Executive / Executive - Advertising & Promotions to elevate the brand presence of Paradigm PJ Mall. This is your chance to work in a fast-paced, dynamic environment where your ideas directly impact the shopping experience of thousands of visitors every day.
As a key member of the Mall Management team, you will be tasked with transforming strategic visions into reality. You will not only manage day-to-day promotional activities but also play a critical role in the long-term positioning of Paradigm PJ Mall as a top-tier lifestyle destination. From festive mega-sales and celebrity appearances to niche community events and digital influencer collaborations, your work will define the mall's voice in the Petaling Jaya community.
At WCT, we value innovation and professional growth. We provide a platform where marketing professionals can take ownership of their projects, from the initial brainstorming phase through to execution and performance analysis. If you are a high-energy individual with a proven track record in retail marketing and a desire to work for a reputable industry leader, we invite you to bring your expertise to our growing team. Join us in shaping the future of retail and delivering excellence in every campaign.
Responsibilities
- Develop and implement comprehensive annual Advertising & Promotions (A&P) calendars to drive mall footfall and increase tenant sales.
- Conceptualize and execute high-impact tactical promotions, seasonal events, and thematic campaigns in line with the Group's vision.
- Manage and optimize the mall's A&P budget, ensuring all marketing expenditures deliver a strong return on investment.
- Liaise with tenants to foster collaborative marketing opportunities and ensure consistent brand messaging across the mall.
- Coordinate with external creative agencies, media houses, and event vendors to ensure high-quality execution of marketing collateral and events.
- Oversee the mall's digital and social media presence, driving engagement through creative content and targeted advertising.
- Monitor market trends and conduct competitor analysis to identify new growth opportunities within the retail sector.
- Prepare detailed post-mortem reports for all major campaigns to evaluate effectiveness and provide data-driven recommendations for future projects.
Qualifications
- Bachelor’s Degree in Marketing, Mass Communications, Business Administration, or a related field.
- Minimum 3-5 years of experience in Marketing, Advertising, or Event Management, specifically within the shopping mall or retail industry.
- Excellent command of written and spoken English and Bahasa Malaysia; proficiency in Mandarin is a distinct advantage.
- Proven ability to manage multiple projects simultaneously under tight deadlines and high-pressure situations.
- Strong interpersonal and negotiation skills, with the ability to build relationships with tenants, vendors, and stakeholders.
- Highly creative with a keen eye for aesthetics and detail-oriented execution.
- Self-motivated, proactive, and capable of working both independently and as part of a collaborative team.