Job Description
Are you a strategic marketing professional looking to drive brand growth and innovation? Hygr Sdn Bhd is seeking a highly motivated and creative Senior Marketing Manager to lead our marketing initiatives in Shah Alam. In this pivotal role, you will be responsible for crafting end-to-end marketing strategies, managing multi-channel campaigns, and elevating our brand presence in a competitive landscape.
The ideal candidate is a data-driven storyteller who thrives on building brand equity, optimizing customer acquisition, and leading cross-functional teams to exceed performance targets. If you possess a keen eye for market trends and a passion for scalable marketing growth, we invite you to join our dynamic team and help shape the future of our brand.
Responsibilities
- Develop and execute comprehensive marketing strategies aligned with business goals.
- Lead and manage multi-channel digital and traditional marketing campaigns to boost brand awareness.
- Monitor, analyze, and report on campaign performance metrics to optimize ROI and marketing spend.
- Collaborate with creative, sales, and product teams to ensure consistent brand messaging.
- Conduct deep-dive market research to identify new opportunities and competitive threats.
- Manage marketing budgets, timelines, and vendor relationships effectively.
- Oversee content strategy, including social media, email marketing, and web presence.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum 3-5 years of experience in a marketing management or senior leadership role.
- Proven track record of managing end-to-end marketing campaigns with measurable success.
- Deep understanding of digital marketing tools (Google Analytics, Meta Ads, SEO/SEM principles).
- Strong leadership skills with the ability to mentor and guide team members.
- Excellent communication and stakeholder management skills.
- Analytical mindset with a data-driven approach to problem-solving.