Job Description
Are you ready to take the lead in driving retail growth for a beloved bakery brand? We are seeking a dynamic and strategic Senior Trade Marketing Manager to join our team in Makati City. In this pivotal role, you will own the trade marketing strategy, ensuring our products are merchandised, promoted, and positioned to maximize visibility, sell-through, and profitability across key retail channels.
You will collaborate closely with sales, brand marketing, and supply chain teams to develop and execute impactful in-store campaigns, manage trade budgets, and build strong relationships with major retailers. This is a high-impact opportunity for a seasoned marketer who thrives in a fast-paced FMCG environment and is passionate about turning shopper insights into winning retail strategies.
We offer a competitive salary package (₱120,000–₱150,000 per month), comprehensive health insurance, and clear career advancement pathways. If you have a proven track record in trade marketing within the food or CPG industry, we want to hear from you.
Responsibilities
- Develop and implement comprehensive trade marketing plans aligned with brand objectives and retailer strategies to drive volume, share, and profitability.
- Manage trade promotion budgets, forecast ROI, and track performance against KPIs across all retail channels.
- Build and nurture strategic partnerships with key retail buyers and category managers to secure optimal shelf placement, display space, and promotional support.
- Design and execute in-store merchandising programs, point-of-sale materials, and experiential activations that enhance brand visibility and consumer engagement.
- Analyze sales data, shopper insights, and market trends to identify growth opportunities and recommend actionable trade initiatives.
- Lead cross-functional collaboration with brand marketing, sales, supply chain, and finance teams to ensure seamless execution of trade programs.
- Monitor competitor activity and retail landscape to proactively adjust strategies and maintain competitive advantage.
- Prepare regular performance reports and presentations for senior management, providing insights and recommendations for continuous improvement.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field; MBA is a plus.
- Minimum of 7 years of experience in trade marketing, channel marketing, or category management within an FMCG, CPG, or food & beverage environment.
- Proven track record of developing and executing successful trade marketing programs that delivered measurable sales growth.
- Strong analytical skills with proficiency in data analysis tools (e.g., Excel, Power BI) and experience interpreting syndicated data (Nielsen/IRI).
- Excellent negotiation and relationship management skills, with experience working with major retailers in Metro Manila.
- Creative problem-solver with the ability to balance strategic thinking and hands-on execution.
- Outstanding communication and presentation skills, both written and verbal in English.
- Ability to thrive in a fast-paced, deadline-driven environment and manage multiple projects simultaneously.