Job Description
Join our dynamic marketing team as a Social Media Operations Specialist and become the driving force behind our digital presence. We're seeking a creative strategist to manage and optimize our social media ecosystem across key platforms including Facebook, TikTok, Instagram, and YouTube. You'll develop compelling content calendars, monitor engagement metrics, and implement data-driven campaigns that amplify brand visibility and foster community growth. This role requires hands-on expertise in social media tools, algorithm navigation, and trend analysis to ensure our content remains relevant and impactful. If you're passionate about digital storytelling and have a portfolio demonstrating successful social media operations, we want to hear from you!
Responsibilities
- Execute daily social media operations across Facebook, TikTok, Instagram, and YouTube platforms
- Develop and maintain content calendars aligned with marketing objectives
- Monitor performance metrics using analytics tools and optimize campaigns accordingly
- Engage with online communities, respond to comments, and manage brand reputation
- Collaborate with creative teams to produce platform-specific content (videos, graphics, copy)
- Stay updated on platform algorithm changes and industry best practices
- Generate monthly performance reports with actionable insights
- Coordinate with cross-functional teams on integrated marketing initiatives
Qualifications
- Proven experience in social media operations with portfolio examples
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Strong understanding of Facebook, TikTok, Instagram, and YouTube algorithms
- Ability to analyze performance data and derive strategic insights
- Excellent written communication skills with attention to detail
- Knowledge of digital marketing principles and content creation
- Experience with social media advertising campaigns and budget management
- Creative problem-solving skills and adaptability to platform changes