Job Description
Are you a creative storyteller with a passion for health, wellness, and digital engagement? Alpro Pharmacy, a leader in the pharmacy retail sector, is seeking a dynamic Social Media Specialist to join our growing marketing team in Jakarta Selatan. In this role, you will be the voice of our brand, responsible for crafting compelling narratives that resonate with our community and promote healthy living.
You will play a pivotal role in shaping our digital identity, managing end-to-end content lifecycles, and fostering meaningful interactions across our social platforms. The ideal candidate is a trend-setter who understands the nuances of social media algorithms, visual storytelling, and community building. If you are ready to elevate a healthcare brand and grow your career in a fast-paced retail environment, we want to hear from you!
Responsibilities
- Develop and execute comprehensive social media content calendars across Instagram, TikTok, Facebook, and LinkedIn.
- Design, film, and edit high-quality visual content (photos/videos) that align with brand guidelines.
- Manage community engagement by responding to comments, DMs, and fostering active discussions.
- Monitor social media trends, competitor activities, and industry developments to keep the brand ahead of the curve.
- Collaborate with the design and marketing teams to ensure consistency in brand messaging and visual identity.
- Track, analyze, and report on key performance metrics (KPIs) to optimize future campaigns.
- Plan and coordinate influencer collaborations to increase brand awareness and reach.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- Minimum 1-2 years of experience managing social media accounts, preferably in the retail or healthcare industry.
- Proficiency in content creation tools such as Canva, Adobe Creative Suite (Premiere Pro/Photoshop/CapCut).
- Strong copywriting skills with the ability to adapt tone to different social platforms.
- Deep understanding of social media algorithms and best practices for organic growth.
- Analytical mindset with the ability to interpret data and translate it into actionable insights.
- Excellent communication skills in both Bahasa Indonesia and English.
- Highly creative, organized, and capable of working under tight deadlines.