Job Description
GMP Group is seeking a dynamic and results-driven Trade Marketing Executive to join our growing team in the West Region. This is an exciting opportunity for a marketing professional who thrives in a fast-paced environment and is passionate about driving sales through effective trade marketing strategies.
In this role, you will be responsible for developing and executing comprehensive trade marketing plans that support our sales objectives and enhance brand visibility across retail channels. You will collaborate closely with the sales team to ensure seamless product rollouts and maintain strong relationships with key retail partners.
The ideal candidate will have a proven track record in trade marketing or field sales support, with strong analytical skills and the ability to interpret market trends. You should be comfortable managing multiple priorities and working with cross-functional teams to deliver results.
This position offers excellent exposure to the retail and consumer goods industry, with opportunities for professional growth and skill development. If you are looking to advance your career in trade marketing with a reputable organization, we would love to hear from you.
Responsibilities
- Develop and execute comprehensive trade marketing plans aligned with sales objectives and brand strategy
- Support the sales team with promotional materials, pricing strategies, and channel-specific marketing initiatives
- Manage Point-of-Purchase (POP) materials including design, production, distribution, and installation
- Ensure smooth and compliant product rollouts across retail partners and key accounts
- Monitor market trends, competitor activities, and consumer insights to recommend marketing improvements
- Build and maintain strong relationships with retail partners, distributors, and internal stakeholders
- Track and analyze trade marketing performance metrics and provide actionable recommendations
- Coordinate with cross-functional teams including marketing, sales, and supply chain to ensure operational excellence
Qualifications
- Bachelor's degree in Marketing, Business Administration, or related field
- Minimum 2-3 years of experience in trade marketing, field sales support, or brand marketing roles
- Proven experience managing POP materials and coordinating product launches
- Strong analytical skills with ability to interpret sales data and market insights
- Excellent communication and interpersonal skills for stakeholder management
- Detail-oriented with strong organizational and project management capabilities
- Proficiency in Microsoft Office applications and marketing analytics tools
- Experience in the consumer goods, retail, or FMCG industry is preferred