Job Description
We are seeking a strategic and visionary AVP of Brand Communication for Mass Retail to lead our brand equity initiatives in the competitive Indonesian market. In this high-impact role, you will be responsible for orchestrating end-to-end brand communication strategies that drive massive consumer engagement, enhance retail visibility, and solidify our market position. You will bridge the gap between creative storytelling and analytical performance, ensuring every touchpoint resonates with our target audience while delivering measurable ROI.
The ideal candidate is a data-driven marketer who understands the intricacies of mass retail channels and has a proven track record of scaling brand awareness through omni-channel campaigns. You will work closely with cross-functional teams to translate business objectives into compelling narratives, utilizing deep insights into consumer behavior to optimize campaign performance and drive long-term brand loyalty.
Responsibilities
- Develop and execute comprehensive brand communication strategies specifically tailored for mass retail channels.
- Monitor and improve brand health metrics, including recognition, recall rates, and sentiment analysis.
- Lead the optimization of digital campaigns by analyzing CTR, conversion paths, and engagement funnels.
- Collaborate with internal creative teams and external agencies to produce high-impact marketing collateral.
- Manage the annual brand communication budget to ensure optimal allocation across channels.
- Provide regular reporting to executive leadership on market share, brand positioning, and campaign ROI.
- Stay ahead of retail industry trends and emerging consumer preferences in the Indonesian market.
Qualifications
- Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
- Minimum 8-10 years of experience in brand management or corporate communications, ideally within a mass retail or FMCG environment.
- Deep understanding of the Indonesian consumer landscape and retail market dynamics.
- Proven expertise in digital marketing analytics and performance measurement.
- Strong leadership skills with experience managing large, cross-functional teams.
- Exceptional communication and storytelling skills in both Indonesian and English.
- Analytical mindset with the ability to turn complex data into actionable business insights.