Job Description
Join PT. Virtus Visio Vortexa as a Brand Strategist and become the architect behind Obihiro Nikudon's market presence. In this pivotal role, you'll craft compelling brand narratives that resonate with Indonesian consumers while driving measurable business growth. You'll analyze market trends, consumer behavior, and competitive landscapes to develop data-driven strategies that elevate brand equity and market share. Collaborate with creative teams to ensure consistent brand execution across all touchpoints, from digital campaigns to experiential marketing. If you're passionate about building iconic brands and possess strategic foresight, this is your opportunity to shape Obihiro Nikudon's identity in Indonesia's dynamic food industry.
Responsibilities
- Develop comprehensive brand strategies for Obihiro Nikudon aligned with business objectives
- Conduct market research and competitor analysis to identify growth opportunities
- Define brand positioning, messaging, and visual identity guidelines
- Collaborate with marketing teams to execute integrated brand campaigns
- Monitor brand performance metrics and adjust strategies based on insights
- Create brand guidelines and ensure consistency across all channels
- Analyze consumer feedback to refine brand perception and engagement
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or related field
- 3+ years of experience in brand strategy or marketing roles
- Proven track record of developing successful brand strategies
- Strong analytical skills with ability to interpret market data
- Excellent communication and presentation skills in Bahasa Indonesia
- Proficiency in brand management tools and analytics platforms
- Creative thinking with ability to translate insights into actionable strategies
- Experience in FMCG or food industry preferred