Job Description
Are you a passionate marketing professional looking to make a meaningful impact in the parenting and baby retail sector? Baby Wise Indonesia is growing rapidly, and we are seeking a dynamic and strategic Branding and Marketing Manager to lead our brand vision to the next level.
As our Branding and Marketing Manager, you will be the custodian of our brand identity, responsible for crafting compelling narratives that resonate with modern Indonesian parents. You will oversee multi-channel campaigns, drive digital growth, and ensure that our brand remains the top choice for families across the nation. We are looking for a creative leader who balances analytical decision-making with empathetic storytelling to foster deep community engagement.
If you are a trendsetter who understands the fast-paced nature of the retail industry and possesses a keen eye for branding, we invite you to join our journey and help shape the future of Baby Wise Indonesia.
Responsibilities
- Develop and execute comprehensive branding and marketing strategies to increase brand awareness and market share.
- Manage end-to-end digital marketing campaigns across social media, SEO/SEM, and email marketing platforms.
- Oversee the creation of high-quality marketing collateral and content that aligns with brand guidelines.
- Analyze market trends, customer demographics, and competitor activities to identify growth opportunities.
- Collaborate with internal teams and external partners to ensure consistent brand messaging across all touchpoints.
- Manage the marketing budget effectively to optimize ROI and campaign performance.
- Organize and execute promotional events, both online and offline, to drive customer acquisition and retention.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum 3-5 years of experience in branding, marketing management, or a similar role, preferably in the retail or baby care industry.
- Deep understanding of the Indonesian parenting market and digital consumer behavior.
- Strong analytical skills with the ability to interpret marketing metrics and pivot strategies accordingly.
- Proven ability to manage cross-functional teams and external creative agencies.
- Excellent verbal and written communication skills in both Indonesian and English.
- Creative mindset with the ability to translate complex business goals into actionable marketing strategies.
- Proficiency in marketing automation tools, social media analytics, and project management software.