Job Description
Lumina Digital Agency is seeking a results-driven Digital Marketing Specialist to join our NYC team. You will design, execute, and optimize multi-channel campaigns that generate qualified leads and measurable growth. If you blend strategic thinking with hands-on execution, you will thrive in our fast-paced, data-driven environment.
As a key member of our marketing team, you will own the end-to-end process from strategy to implementation, collaborating with product, design, and sales to maximize ROI.
Responsibilities
- Plan, execute, and optimize integrated digital marketing campaigns across SEO, PPC, social media, email, and content channels to drive qualified leads and revenue.
- Conduct keyword research, on-page optimization, and content planning to improve organic visibility and engagement.
- Create, monitor, and optimize paid search and paid social campaigns on platforms such as Google Ads and social networks for ROI.
- Analyze performance data, build dashboards, and provide actionable insights with weekly and monthly reporting.
- Collaborate with design, content, and product teams to develop compelling creatives and high-converting landing pages.
- Implement marketing automation and lead nurturing workflows; manage CRM integration and data hygiene.
- Perform A/B tests on landing pages, emails, and ad copy to continuously improve conversion rates.
Qualifications
- Bachelor’s degree in Marketing, Business, or related field.
- 3-5 years of digital marketing experience, with a track record of driving growth.
- Strong proficiency with Google Ads, Google Analytics, and SEO tools (SEMrush, Ahrefs, or similar).
- Experience with marketing automation platforms and CRM systems (HubSpot, Marketo, or equivalent).
- Excellent analytical skills and the ability to translate data into actionable strategies.
- Excellent written and verbal communication; strong project management and collaboration skills.
- Basic HTML/CSS knowledge and ability to support landing page optimization with design and development teams.