Job Description
Are you a creative and analytical marketer looking to drive growth in a dynamic environment? PT. METROX FORTUNA is seeking a talented Digital Marketing Specialist to enhance our online presence and execute high-impact marketing campaigns.
As a key member of our marketing team, you will be responsible for developing and managing digital strategies that increase brand visibility, engage target audiences, and generate qualified leads. We are looking for a proactive individual who is passionate about data-driven results and staying ahead of digital trends.
Responsibilities
- Develop and implement comprehensive digital marketing strategies aligned with company objectives and target audience.
- Manage and optimize social media platforms (LinkedIn, Instagram, Facebook) to drive engagement and brand awareness.
- Conduct keyword research and execute on-page and off-page SEO strategies to improve organic search rankings.
- Create compelling content calendars, including blog posts, social media copy, and email newsletters.
- Analyze campaign performance metrics (KPIs) and provide actionable insights to optimize future marketing efforts.
- Collaborate with the design team to produce high-quality visual assets and marketing materials.
Qualifications
- Bachelor's degree in Marketing, Communication, Business Administration, or a related field.
- 1-3 years of professional experience in digital marketing, SEO, or social media management.
- Proficient in using Google Analytics, Google Ads, and SEO tools (e.g., SEMrush, Ahrefs).
- Strong understanding of content marketing principles and effective copywriting techniques.
- Excellent written and verbal communication skills in English and Bahasa Indonesia.
- Ability to multitask, prioritize tasks, and meet tight deadlines in a fast-paced setting.