Job Description
Are you a creative digital native with a passion for consumer electronics? Electronic City Indonesia, a pioneer in the modern retail industry, is seeking a dynamic Digital & Social Media Specialist to join our growing marketing team in Jakarta Selatan. In this role, you will be the voice of our brand across all digital touchpoints, crafting engaging narratives that resonate with our tech-savvy audience.
You will take end-to-end ownership of our social media ecosystem, from strategic content planning and community management to performance analysis. The ideal candidate is an expert in trend forecasting, understands the nuances of various social platforms, and thrives in a fast-paced retail environment where staying ahead of the digital curve is essential.
Responsibilities
- Develop and execute comprehensive social media strategies to increase brand awareness and engagement across Instagram, TikTok, Facebook, and Twitter.
- Create, curate, and schedule high-quality, brand-aligned multimedia content including graphics, reels, and copy.
- Manage community engagement by responding to inquiries and fostering positive brand conversations.
- Collaborate with the marketing team to align social media campaigns with major retail promotions and product launches.
- Monitor and analyze digital performance metrics to generate monthly reports and optimize ongoing strategies.
- Stay updated on the latest digital marketing trends, platform algorithms, and competitor activities in the electronics retail sector.
- Coordinate with influencers and external partners to amplify campaign reach and brand authority.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 2-3 years of experience in social media management or digital content creation, preferably in the retail or e-commerce industry.
- Deep understanding of platform-specific best practices (Instagram Reels, TikTok trends, Meta Business Suite).
- Proficiency in creative design and editing tools such as Canva, Adobe Creative Suite, or CapCut.
- Strong analytical skills with the ability to interpret data from Google Analytics and social media insights.
- Excellent communication and copywriting skills in both Indonesian and English.
- A proactive mindset, creative problem-solving skills, and the ability to work effectively under pressure.